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Redesign:

Highway Delight Merchant App

OVERVIEW

Highway Delight merchant app helps merchants by easy registration of their shops, medical facilities, hotels etc. and providing their services to travellers on a real-time location basis.

 

In this project, I revamped their pre-existing and outdated mobile application.

ROLE & DURATION

UI Design Intern | Highway Delight | Cusp Studio

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User Research, Interaction, Prototyping & A/B User Testing

June, 2019

Description

Client’s requirements were to revamp the existing app to make it more user friendly. Also, make it easy to use and improve the overall customer satisfaction.
The idea was to keep the application minimal and straightforward, suitable for the target audience.

My Role

My Role

My role or journey throughout the project can be described as:

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  • Understanding users and their needs

  • Study existing application

  • Thorough Competitive research ( travel-based products) and comparison

  • Revamping the final product

    • improve user flow

    • UI Design

  • Then, coordinate with the developers.

User Identification

This app is mostly used by Merchants and Dhaba-Owners, Restaurant owner, the repair shop owners.

Studying Existing Application

I started my research with a throrogh study of the existing project. Basic idea was to identify the pain points for the user.

Existing Screens and UI style

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Existing Information Architecture

After analyzing the existing app and Information Architecture, I identified the following problems.

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  • IA is quite simple and straightforward, but the form filling process hidden and long, which causes users to opt-out.

  • No way to keep track of progress.

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Proposed Design

To reimagine the UI I worked out some paper wireframes.

Paper Wireframes

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Minimal and informative main menu with icons.

Quick sketches for gamified form filling menues.

Branding

Typography
Colour

The typeface I used is Lato, with base size 14.

The yellow and black colour theme is derived from existing app. Also, yellow colour is most visible colour and most related with travel.

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UI Elements

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Iconography

Profile Progress

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Through these features, the user gets a:

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  • a sense of achievement, and

  • an awareness of their progress.

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This encourages the user to fill out more information and reach 100%. Thus, reducing the chances of user dropping off in the middle.

UI Design

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Summary

Overall the new design was highly appreciated by the managers at Highway delight and the developers.

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As this was my first professional project I thoroughly enjoyed the process. During the process I learned about conversing with the stakeholders and understanding their expectations, learning about the users and latest UI trends. Moreover, how complex problems can be solved through the simplest steps.

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I also had a fun time working with the developers and seeing the project to the end.

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